Is it really worth it? Upsetting your clients by spamming them? Unsubscribed from all messages a while ago, still receiving this.
Update: Contacted Rogers support, turns out it take about 3 weeks for the changes you make in your marketing permissions online to come into force. They are obviously using pigeon post =) We’ll see…
Great app from Medium, easy to read, feels professional. However, failed with touch target size, trying to hit the button 3-6 times before I get it right:
Update: contacted Medium support, turns out that this is the photo caption field and the author decided to insert a link in it. Doesn’t really change the fact that the touch target is too small. Either make it more usable, or don’t allow hypertext in it.
One of the biggest and very common UX failures is spamming without user’s permission. I am still not sure if it’s intended or just an error in the script that selects the users to spam, but considering the number of cases and the variety of services that are “failing” with this, I tend to think they are doing this on purpose. Especially, when you see big names like eBay. Just received eBay Deals email, rushed to my Communication preferences to unsubscribe from everything and what do I see? I am already unsubscribed. Maybe, they rely on the fact that most people receive tons of emails these days and they won’t notice.
eBay International AG sent this e-mail to you at firstname.lastname@example.org because your Notification Preferences indicate that you want to receive general email promotions.
I love them. Making boring things interesting. We will be seeing more of these to come.
Another example of forcing people to do something or even to use Twitter. I guess the reason was to have hardcore minimalistic approach, specifically no browsing or search. Oddly, the website doesn’t force you to log in with twitter just to start reading. It’s a good idea to tailor the content to the user’s interests, but only as an additional feature. I wasn’t expecting this from Medium, whom I love.
Seems like a great idea and eye-pleasing UI, but asking users to set up native email client to provide feedback about the app is ridiculous.
Anytime you find yourself offering a hint to users about how to use an interface, that’s a moment to stop and change your interface to work the way people expect it to.
Luke W’s notes from Warm Gun conference
Quite frustrating and annoying experience is when I download a 35 Mb iPhone app to find out that I can’t use it without a facebook account. Looks like an interesting app, but can’t use it. You think it’s a good user experience, Travzy? It is NOT. At least, give me some another option.
Reminder to myself: Never do this.
PS I rarely read app descriptions.
Another example of the new UI specifics that were introduced in the latest iOS 7. Took me quite a lot of time to notice the button at the right top – “Salon Info”.
One of the very important components of User Experience is Information Architecture. Card Sorting is the one of the most popular techniques to get it right. There are quite a few online tools available, but I still prefer good old offline method with real paper cards or post-it notes.
Types of Card Sorting:
- Basic Card Sorting is the one I like to start with. The idea is to gather a few representatives of your target audience and give them a stack of cards (one card for each piece of information your product is going to offer), so they can sort all the cards into several piles, then they should name the piles, the way they think will be more descriptive for the cards that are located in each group. Another option is to offer users a pre-set “categories” names, but I prefer giving them the freedom, as sometimes it can give valuable ideas.
- Reversed Card Sorting, on the opposite, is when you have existing categories with cards in them and you ask users to re-arrange the cards among existing categories, as how they feel it is right.
You can offer full freedom to the tested users, when they can create their own categories (Open Card Sorting), of just use the fixed categories (Closed Card Sorting). Sometimes, I want to see what category names users can come up with, however, I see better results when there is a limitation in place, proving my belief, that constraints are very good, for everybody =)
Image by Rosenfeld Media
- Basic Open Card Sorting
That said, I agree that this method may have its flaws (→) (if not used properly). In this article, the author seems to have a wrong impression of the goal which card sorting can help you to achieve. The main idea he is pushing, is that card sorting limits you to choosing only one single way of presenting information. I fully support his concerns that different types of users will be likely to expect information to accessible through different paths. However, I don’t think that using card sorting forces you to divide all information following only one path. I believe this technique is just a tool that helps you get the understanding of where target user expects to see what information. The more users you test it with, the more possible navigation paths you can discover. As a UX designer, you should treat all received insights as food for thought, and make sure all information is accessible through those different paths.